Smart and Friendly 6X CD-R Media

Smart and Friendly

(818) 772-8001

Smart and Friendly Rolls Out 6X CD-R Media

At $7.99, offers low-cost, high quality and reliability

VAN NUYS, Calif., July 25, 1995 - Smart and Friendly, specialty producer of cutting-edge MPEG development tools and CD-related technology since 1982, today announced the immediate availability of its new Smart and Friendly branded 74 Minute CD-Recordable gold media. Certified for recording discs at up to 6x speed, the Smart and Friendly CDR 74 650 media is the highest quality CD-Recordable media available on the market and can accommodate 650MB of data. The shrinkwrapped 4-color jewel-cased media is widely available through Smart and FriendlyÕs channel of resellers, distributors, retailers and mail order houses at suggested retail prices of $7.99 for single discs and for less than $6.99 per unit in quantity. The media is rated for a shelf-life of 30 years, has write-on labels for ease of identification and is made in North America.

ÒWith our own brand of affordable Smart and Friendly CD-Recordable media, we are making the concept of CD-Recording even more attractive to a broader pool of users,Ó said Perry Solomon, CEO of Smart and Friendly. ÒNot only is CD-Recording a superb alternative to tape or Syquest for secure data backup, itÕs an ideal vehicle for paperless publishing. Our customers are producing on-line catalogs, graphics image libraries, official correspondence, interoffice records and technical documentation using our low-cost CD-Recorders. With the attractive CD-R media prices, theyÕre also turning out Alpha and Beta versions of hot new software products, plus theyÕre mastering their own final production units. WeÕre also seeing an increasing number of customers using CD-R for public records storage, image archival and utility billing. Another fast-growing application is personal-use CD-quality audio recording. And naturally, thereÕs a rising interest in using CD-ROM for delivering presentations and other multimedia products as an alternative to S-VHS or Betacam videotape. CD is here to stay in one form or another, thanks to the proliferation of CD-ROM drives and to the favorable trends in media and recording device cost structures.Ó

Smart and Friendly, headquartered in Van Nuys, CA, was founded in 1982 as a specialty manufacturer of cutting-edge computer peripherals and multimedia products. With an emphasis on CD-ROM technology, optical storage and advanced multimedia, the companyÕs rapidly growing product line includes CD-ROM drives, CD-Recorders, CD-ROM jukeboxes, CD-ROM network towers, low-cost CD-Recordable media and the industryÕs most progressive MPEG and Video CD development stations. Smart and Friendly is a brand name and division of High Technology Distributing, Van Nuys, CA. Contact the company at (800) 959-7001 or (818) 994-8001, and by fax at (818) 988-6581.

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